GAMEIOM announced today that they have expanded their product portfolio with the UK’s number one leading bookmaker William Hill. Following the successful launch of five slots onto the Macau tab, customers are now able, for the first time, to play both Real Horses Bet and Real Dogs Bet across the full spectrum of William Hill platforms: mobile, app and desktop.
William Hill’s Gaming Commercial Director, Graeme Powrie, commented, “At William Hill, we want to provide our customers with the very best entertainment and experience, Real Horses Bet and Real Dogs Bet certainly deliver that. Now our Gaming customers are able to cheer on ‘real’ horse or dogs along the home straight from some of the world’s most famous racecourses and racetracks, it is certainly testament to the team at GAMEIOM, who have once again brought innovative products to the market place.”
GAMEIOM’s Chief Product Officer, Steve Calvert, added “We are thrilled that one of the world’s most respected operators has taken this decision. The GAMEIOM team have focused on delivering a different type of game to what is currently found on ‘Sports Books’ and ‘Games’ tabs, through our use of fully-licensed archive footage, we think we will have brought a new concept to ‘realistic/virtual’ games, an area that for too long has lacked innovation and creativity.”
Customers are now able to select a full range of betting markets, including Forecasts, Tricasts and Custom Bets, with punters only shown the race (delivered in high definition) once the bet has been struck. Every race is on demand and the content is fully licensed, with Racing UK providing the horseracing footage from a collection of the country’s most iconic tracks.
Steve concluded: “It is our continued drive to bring innovation to the market and, over the next few months, we will bring a full product suite of realistic/virtual games, along with supporting products.